Q&A with Massimo Burotti

Massimo Burotti, Sales Director
Location: London, United Kingdom

How long have you been at Jetcraft?

I recently joined Jetcraft in September 2020.

What are your responsibilities within the global Jetcraft team?

I am the Sales Director for Germany, Austria, Switzerland, Italy and Hungary. Although Sales Director is the official title, my primary responsibility is to represent Jetcraft within the territory and to represent my clients.

Describe a typical day or week in your role.

I generally start my day at 5:30am where I take 30-40 minutes and look at my emails that came in overnight. This is followed by walking my dog, a fitness workout and breakfast with my family which is very important to me. My goal is to try to make a new connection every day – meeting someone new in the region. My workday is generally spent on the phone speaking with customers or potential customers. The conversations vary between a casual conversation, introducing Jetcraft or discussing the current market. I also spend time studying the market in preparation for the following day.

Our world changed in 2020 and the way I conduct myself had to change as well. I used to travel substantially and not being able to do so has become very challenging. I really do enjoy the face-to-face meetings and hopefully in 2021 we can get back to traveling.

What do you love most about your job?

I really enjoy meeting new people and listening to their experiences. I learn a lot from the experience of my customers and people that I meet and believe that if we take time to listen, we have a lot to gain.

Describe the company culture at Jetcraft and what it means to you?

This is a simple question for me, I had heard about Jetcraft in the aviation industry but did not fully understand what the company was all about until I experienced it. Every employee in this organization works for the same goal, sings the same song, which is working for our clients in either selling their aircraft or representing them in buying an aircraft. It is rare to see this type of collaboration & culture between team members in order to achieve a successful result.

What do you want your customers to experience when dealing with Jetcraft?

Every customer expects something different and this changes with their needs and past experiences. I try to put myself in the customers’ position and always want to be a professional, knowledgeable and honest sales person and organization to do business with. These are the 3 simple qualities that I look for as a customer – it’s only fair that our clients expect this from us in return and much more!

Who or what has been your greatest professional influence?

It wouldn’t be fair or accurate to single out one person or organization that influenced me most. Every manager, leader, organization that I have ever worked for has touched me and influenced me in a way that makes me who I am today. I’ve learned from every experience good or bad, and I continue to do so! Hence the reason I enjoy speaking and meeting people.

Describe yourself in 3 words.

Professional, Knowledgeable & Honest.

If you were to buy a business jet, which aircraft would suit your needs and why?

I would get a mid-size to super-midsize aircraft as they are very versatile, offering access from Europe to north America with one stop. Aircraft in this size range provide a good balance between field performance vs range and are cost efficient to operate.

What stands out to you as good customer service?

I think customer service is the most crucial aspect of any organization. I believe the key to good customers service is good communication in a timely manner. In order to properly communicate we must have knowledge of the situation, understanding of the issue at hand, impact of the situation, and we must be informed. In order to do all of this, we must be able to listen.

Finally, what is your hidden talent or hobby?

I really enjoy cooking and gardening, as I find both very relaxing and they enable me to disconnect and take the time to enjoy the moment I am in.