Q&A with Pedro Ferreira – Synerjet

Pedro Ferreira, Sales Manager, Synerjet

How long have you been at your current organization?

I have been with Synerjet since February of this year. Synerjet has been a Jetcraft Authorised Representative since January 2021 and we have already reached some successes showing to South America’s market the strength of this relationship despite it being new.

What are your responsibilities within your organization?

I help our clients buy and sell new and preowned aircraft. I try to serve our customers well and build long lasting relationships, providing them the best experience, whether representing the sale or purchase of their aircraft.

Describe a typical day or week in your role.

Often I am travelling to meet customers or showing aircraft. When not travelling, I’m either at my office in Belo Horizonte, Synerjet’s office in Sao Paulo or at our state-of-the-art hangar at Catarina Airport, where I keep in contact with prospects and follow-up on any ongoing deals. I also spend a significant part of my day on the phone, exchanging SMS or email with customers, potential buyers and industry partners.

What do you love most about your job?

As selling an aircraft is generally a long sales cycle, I enjoy every success during the sales process, but the most delightful moment is when the aircraft is finally delivered and I can feel how thrilled and happy the buyer is. At the delivery you realize that all of the work, time and effort put in for the customer are worth it and were key for that moment to happen.

What do you want your customers to experience when dealing with Synerjet?

I always say that we do not sell aircraft we sell trust, and that is the message I always want my customers to have in mind when they think of their experience with Synerjet. Trust your aircraft on us and we will conduct the sale or purchase with professionalism, responsibility and honesty.

When working with a customer that wants to sell or buy an aircraft, we carefully listen to understand what the expectations for that deal are. Once we understand the customer goals we can plan a tailor-made process. We can anticipate needs and manage the issues that arise during the sales process with a clear communication channel for the stakeholders involved.

Who or what has been your greatest professional influence?

With more than 20 years of my career behind me, it wouldn’t be fair to point out one person or professional that influenced me more. I was lucky to have the chance to live and work abroad a few times and I always tried to extract the most from the companies, leaders, colleagues and clients I met in those years. That diversity of people and cultures has definitely molded my way of work.

Describe yourself in 3 words.

Professional, results-oriented, trustworthy.

What one item would you never travel without on a long haul flight?

Noise cancelling headphones and a bottle of water

Finally, what is your hidden talent or hobby?

I am a marathoner and love doing long runs. I have completed 7 marathons, 20+ half-marathons and more races are scheduled for this year and next year (Yes, just like selling aircraft, running marathons needs long term planning and lots of discipline). Running allows me to disconnect from daily duties, think about life and outline plans. Some of my sales strategies and customer approaches emerged while I was running. I also enjoy a lot cooking and travelling.