Alasdair Whyte, Editor and Co-founder, Corporate Jet Investor
[email protected]
How long have you been at your current organization?
Louisa Whyte (my wife) and I launched Corporate Jet Investor in 2010. We felt there was a need for an online magazine and conferences for the business jet market.
We spun out helicopters in 2012 and in 2016 launched a commercial aircraft version called Aircraft Investor. We also run a superyacht conference.
Although the business jet market was in a downturn in 2010, we were confident that we would be there for an upturn. We are still waiting.
What are your responsibilities within your organization?
I focus on the content (with Louisa managing pretty much everything else). This includes newsletters, longer articles and the agendas for different conferences. But we are a small business so we all get involved in lots of different things.
Describe a typical day or week in your role.
If I am not travelling, I usually drop our children off at school. Louisa and I then often have a meeting whilst walking our office dog. When I get to the office I look at all of the major news stories that day. We divide up who is writing what and I will typically write a short opinion piece before lunch.
After lunch I might discuss some of the biggest issues in the market for one of our conferences. Most days involve a number of phone calls and a lot of emails. Some of these can be very late if I am dealing with the US or very early if Asia or Australia.