February 15, 2019
Q&A with Jonah Adler – Jet Edge
Jonah Adler, Chief Revenue and Marketing Officer, Jet Edge
How long have you been at your current organization?
I have been on the Client Advisory Board of Jet Edge for 2 years, and active in my operating role for 1 year.
What are your responsibilities within your organization?
As CRO/CMO I am responsible for all of the company’s Sales and Marketing efforts. This includes driving strategy and management of all of our sales teams (jet sales, jet management, and charter), and our Marketing/PR/Community team. I also consider one of the most important parts of my role to support our Founder/CEO in helping him continue to execute his vision.
Describe a typical day or week in your role.
I typically spend about 70% of my time at our new HQ on the field at VNY. The remaining balance is split between visiting our customers worldwide, and recruiting amazing talent from both inside and outside aviation to join the Jet Edge team. My days are always pretty structured. Early morning meditation followed by exercise. First meetings/calls start around 08:30. Followed by spending as much time face to face with our team as possible. You can also find me in the hangar every day inspecting aircraft and making sure they look flawless and ready for charter. The true highlight of my day is connecting with my daughter who is 5, and is always very confused when other people are on “her” plane when we fly commercial!
What do you love most about your job?
The best part of my role is being able to see and touch the full lifecycle of our business. From the sale of an aircraft to a new owner, all the way through to seeing that owner enjoy their aircraft and generate the best charter revenue industry-wide to significantly offset their cost of ownership. Nothing gets my adrenaline pumping more than sending an owner the confirmation of a $1m charter.